Founder – Glamaura Trading

FOUNDER & MANAGING DIRECTOR

Swati Tyagi

With over two decades of experience in the beauty and wellness industry, Elena Marchetti brings a unique perspective to Glamaura Trading. Her background spans formulation science, brand development, and luxury retail, providing a comprehensive understanding of what discerning customers truly need. Elena's approach to skincare is deeply rooted in her belief that effective products should also be a pleasure to use. This philosophy drives every decision at Glamaura, from ingredient selection to packaging design. Prior to founding Glamaura Trading, Elena held leadership positions at several prestigious beauty houses, where she developed expertise in both European and Asian skincare traditions.

A PERSONAL MESSAGE

"With over two decades of experience in the beauty and wellness industry, Elena Marchetti brings a unique perspective to Glamaura Trading. Her background spans formulation science, brand development, and luxury retail, providing a comprehensive understanding of what discerning customers truly need. Elena's approach to skincare is deeply rooted in her belief that effective products should also be a pleasure to use. This philosophy drives every decision at Glamaura, from ingredient selection to packaging design. Prior to founding Glamaura Trading, Elena held leadership positions at several prestigious beauty houses, where she developed expertise in both European and Asian skincare traditions."